Are Virtual concerts the Future?

New Year’s Eve is the super bowl of music performances. Across venues and TV channels all over the world, there is no shortage of performances. This year was a little different though. With the Coronavirus pandemic still halting mass gatherings, numerous outlets put on virtual shows on the web.

Cyberwurld put on a show with a futuristic theme. Their show featured sci-fi visuals, lots of flashing lights, and was headlined day Playboi Carti. It was hosted on twitch.

Social Media app TikTok held their own event titled “TikTok Live New Years Eve.” It was hosted on their app and featured Lil Baby, Lil Yachty, Wayne Brady, Cardi B, and many more.

Individuals held their own events as well. Australian Pop-star Kylie Minogue had an event titled “Kylie: Infinite Disco” that was hosted on Dice. Snoop Dogg held “Snoop Dogg’s Virtual New Year’s Eve special. It featured actors, comedians, and wrestlers.

Those listed above are just a few of the virtual events that went down on New Years’. 2020 has not only made virtual concerts essential, but it has also shown that many actually prefer virtual experiences. For fans, they are easier and cheaper to attend. For artists, they have more control over what goes on and they can perform in front of their fanbase from anywhere. For promoters, they have fewer upfront costs and allow them to market to more people than ever before. While the in-person concert experience can never be replaced, virtual performances look like they’re here to stay.