As the way we consume music has changed, the artist-fan relationship has changed as well. The internet age, followed by the explosion of social media in the 2010s, has made interacting with fans easier than ever.
In the past, fan interaction was centered around the physical and events. Meet and greets before shows were the main way for artists to talk to their fans. Artists had a way to make a ton of extra money fairly quickly while fans got individual pictures and one-on-one time with artists. Event premieres and photoshoots were also important. This was the only way for fans to see artists when they weren’t on tour.
Nowadays, artists are able to make themselves available on the fly. Connections can happen without needing to schedule meetups or attend events, ultimately lowering the cost of artists marketing themselves. Over the last few months, we’ve seen artists focusing on different platforms. Lil Yachty and Jason Derulo have been active on Tik Tok, using the app to focus on viral skits and dances to garner attention. Other artists like Tory Lanez have been reliant on Instagram’s Livestream feature to answer questions and entertain fans in realtime. Artists like Lil Uzi Vert have supplemented their recent album releases with virtual concerts, allowing them to make performance money despite the pandemic.
Music creation, marketing, and streaming have all changed. AUX is reinventing the group listening experience. Join AUX today to be a part of the future.